So, like any nostalgia, the flashback to the 90s can actually relate to very different things and completely different foundations of design. We had Anti-design, Grunge, Groovival, and Memphis still holding on, and almost everybody thought of himself as post-something. Or covered by a conclusion about dominance splashing contrasting colours and oversized letters. From a different angle though, the decade of the 1990s was far too rich in cultural phenomena to be simply summed up. So, can we actually be feeling nostalgia for the design trends of the 1990s? Well, the question can’t have any rational answer, because, any nostalgic feeling in design trends probably defies the laws of logic, going back to the power of the strong feelings we have attached to the cultural phenomena of the era. The ‘90s were a pain to any designer’s eyes… Source: The colourful but cheerful ’90sīut apparently, it is much less painful for the contemporary soul. In design, you could pour a bucket of magenta, and add a lot of yellow, and nobody would snort with disbelief. A secret mission was carried out in Microsoft to design Comic Sans, a font all designers would hate, and all non-designers would use almost everywhere. MTV – the YouTube of the ‘90s – bombed our vision with brightly coloured clips for music suddenly filled with Casio synthesizers. And finally, you could get a Discman that would work when jogging in your new Nike shoes. With the fall of the Soviet Union, the threat of the atomic war faded. Today, more and more designers are falling for the ’90s nostalgia.īusiness was booming. Until recently, it may have caused a feeling of slight embarrassment and distaste.
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